Jedeme Kostky
Commercial spot
Title: Jedeme Kostky
Kostka, those are scooters to every terrain and for any occasion. (towns, trips, mountains, team of dogs).
Based on the first great collaboration on the campaign for ladies jedusisvoje.cz, the autumn campaign was launched. This campaign was aimed at gentlemen, who are not so much interested in sports.
The project was not just about to create a video. The whole campaign was created from an initial image, through a creative idea to the video realization, web presentation, photos and all materials graphic design for the presentation. In the end we worked with the video. We developed several forms for social networks, youtube channel and other uses for promotions.
2017
YEAR
1:23
minutes
My work:
Idea, Creative, Production
Details
Production: epicture.cz
Typ: advertising campaign, Youtube spot
Language: Czech
Link: www.jedemekostky.cz
Additional information
Assigment: To create an advert campaign built on a catchy idea and video
Location: Brno, Hradec Kralove, Palava and Jicin
Target: To make an advert campaign – video (Youtube, Facebook and other advert spots), photos, web presentation, project PR at social networks
Result: Succesfully created and handed over due to the time schedule. Actual reach around 200,000 views at social networks. The turnover of scooters increased. We do not publish the data.
Team: 29 people (3x creative team, 1x production, 1x director, 3x camera, 1x sound plus sound creator, 1x movie operator, 1x assistance, 1x masker, 1x photograph, 3x actor, 2x trained dog, 1x trainer, 2x editor, 1x VFX editor, 1x video coloring 1x voice over, 1x graphic, 1x web creator, 1x copywriter, 3x social )
Bonus: Important aspect- preparatory part and working team
Bonus 2: Cooperation with well trained dogs
30
days of preparations
6
days of sound mix
60
days of PR
20
days of creativity
2
days of coloring
7
days of filming
14
days of webdesign
25
days of editation
4
days of photoshoot