Balet vs. Twerk
Commercial spot
Title: Balet vs. Twerk
From ideation towards results. I made an introductory video campaign for modern production of the National Theatre Brno (Ballet vs. twerk) which is followed by a commercial for the opening of the season.The original idea of mixing Ballet and Twerk was based on an crazy idea and well prepared ideas such us “Let´s shake it” and adding the figure of a cleaner (Milan Zubko) to the commercial gave it zest and attracted more viewers.
Also, we wanted to stir up waters, that is promotion and articles in the media. It was fascinating to watch different opinions on ballet and twerk. This caused long-lasting discussions on the project and increased viewer ratings. In 7 days, it was ideally ready for the video campaign of 2014 season.
2014
YEAR
1:52
minutes
My work:
Idea, Screenplay, Claim, Production, PR
Detail
Production: Stanislavhruban.com
Type: Commercial, Youtube spot, dance
Language: Czech, English
Subtitles: Czech, English
Client: The National Theatre Brno (Partner of the project – Kare Design)
Additional information
Assignment: To make a video campaign of modern ballet performances. To revive ballet. To raise public awareness of ballet and prepare it for the video campaign of the modern season.
Location: Brno – Mahenovo Theatre
Target: 10.000 views
Results: 125,000 views in the first week, currently 1,500,000 views
Team: 19 people (2 production, 2 cameras, 1 choreography, 1 sound engineer, 3 lightning, 1 director, 1 assistance, 2 dancers, 1 actor, 1 photographer, 1 BTS camera, 2 editors)
Bonus: Brazil – Só Bailarinos 3,2 milion views in 3 days
Bonus2: Perfect choreography, Ballet vs. Twerk, was made by Katerina Novackova
7
days of preparation
2
days of colorgrading
2
days of filming
10
days of editation
5
days of music mix
