Jedeme Kostky

Commercial spot


Title: Jedeme Kostky

Kostka, those are scooters to every terrain and for any occasion. (towns, trips, mountains, team of dogs).

Based on the first great collaboration on the campaign for ladies jedusisvoje.cz, the autumn campaign was launched. This campaign was aimed at gentlemen, who are not so much interested in sports

The project was not just about to create a video. The whole campaign was created from an initial image, through a creative idea to the video realization, web presentation, photos and all materials graphic design for the presentation. In the end we worked with the video. We developed several forms for social networks, youtube channel and other uses for promotions.

2017

YEAR

1:23

minutes

My work:
Idea, Creative, Production

Details


Production: epicture.cz

Typ: advertising campaign, Youtube spot

Language: Czech

Link: www.jedemekostky.cz

Additional information


Assigment: To create an advert campaign built on a catchy idea and video

Location: Brno, Hradec Kralove, Palava and Jicin

Target: To make an advert campaign – video (Youtube, Facebook and other advert spots), photos, web presentation, project PR at social networks  

Result: Succesfully created and handed over due to the time schedule. Actual reach around 200,000 views at social networks. The turnover of scooters increased. We do not publish the data.

Team: 29 people (3x creative team, 1x production, 1x director, 3x camera, 1x sound plus sound creator, 1x movie operator, 1x assistance, 1x masker, 1x photograph, 3x actor, 2x trained dog, 1x trainer, 2x editor, 1x VFX editor, 1x video coloring 1x voice over, 1x graphic, 1x web creator, 1x copywriter, 3x social )

Bonus: Important aspect- preparatory part and working team

Bonus 2: Cooperation with well trained dogs

30

days of preparations

6

days of sound mix

60

days of PR

20

days of creativity

2

days of coloring

7

days of filming

14

days of webdesign

25

days of editation

4

days of photoshoot